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Macally have always been proficient in the gadget protection industry, and it comes as no surprise to discover that with the launch of the iPad, a plethora of products are winging their way into stores. Like most gadget fans who were drooling at the announcement of the iPad way back in January, I picked one up in [...] Travelling around the London Underground yesterday, we came across this surprising campaign for online electronics retailer dixons.co.uk… Eschewing Dixons’ usually bland ad approach, the posters (which were created by M&C Saatchi in London) cheekily recognise the brand’s position in the electronics market, which is pretty much at the bottom. The ads acknowledge a habit that many of [...] |
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